Rais Institute · 120-day program
Authority Accelerator
Be seen as the authority in your market in 120 days.
This is story and stage together. Your story, bio and authority sheet written for you, plus a Signature Talk outline and slides built from your own recording, with Team Rais on call by voice memo for all 120 days to make sure it all gets used.
Built forExperts ready to own their market with story and stage together.
Please noteThis is not the 120-Day Signature Talk Program, where you and Shaan Rais work together to deliver your very own Signature Talk and Signature Talk Slide Deck. If that’s what you’re interested in, speak to an advisor.
Speak to an Advisor What you walk away with
- Your story, bio and authority sheet, written for you
- A Signature Talk outline and slides, built from your recording
- A brand that says the same thing everywhere you show up
- Team Rais answering your questions by video within one business day, for 120 days
- Everything reviewed before it goes in front of a buyer
The speaking breakdown: 6 weeks, 13 lessons
The core of this program is Speak to Sell, Shaan’s speaking course. Here’s every lesson and what you’ll have when each week is done.
Week 1Your speaking brand and your opening
Get Out of Your Own WayThe mindset shift that gets you on stage, and the two halves of this course: your voice, and the business behind it.
Build Your Speaking BrandWhere you sit on the scale from Toyota to Phantom, and the vision, mission and purpose that let you charge at the top of it.
Your Charismatic CliffhangerA 40-second opening that blends your name, your origin, your transformation and your mission, and leaves the room wanting more.
You leave withYour 40-second opening, written and ready to say
Week 2Your core story
Your Core Story, Word for WordThe exact structure Shaan uses, from the vulnerable moment through the paradigm shift into your core message.
The Business of SpeakingTreat speaking like a business: pick your niche, solve a real problem from the stage, and build a signature style people remember.
Core Story WalkthroughWalk your story through the framework line by line, cut what doesn't earn its place, and save the details for later.
You leave withYour core story, written word for word
Week 3Storytelling and making money with your voice
Drive the Message HomeThe Driver, a five-sentence story framework, plus the emotional highs and lows that move a room instead of putting it to sleep.
21 Ways to Monetize Your VoiceThe Triple S framework and 21 revenue streams for a speaker, from podcasts and books to coaching and events.
Speak Deeply to OneOne audience, one message: a strong opening, a vulnerable middle and a close that changes how they see the problem.
You leave withA story that grips the room, and a map of how your voice gets paid
Week 4The transformational speech
Transformation Over TransactionA fill-in-the-blank script for the whole speech: your motivation, your belief, their core desire, and the three principles that make people trust you.
Crickets to DigitsWhy silence and criticism come first, the three-step pattern that ends in people asking how you did it, and the three Ps of a speaking business: platform, products and passion.
You leave withYour full speech, filled in from a script
Week 5The pain axis
Lean Into the Pain AxisThe seed offer formula for your transition, and why people act on the cost of staying stuck far faster than on the promise of a benefit.
You leave withA transition into your offer that doesn't feel like a pitch
Week 6The offer and the ask
Pain Into Possibility, Then the AskThe solution formula that turns their pain into your offer, primary, secondary and tertiary calls to action, and a free gift that captures every email in the room.
You leave withAn offer and three calls to action that fill your calendar
Everything inside
The Authority Secrets library: 4 courses, 73 lessons$97 value
Branding and Positioning Secrets: Quick Start (32 lessons): the 5W Framework for who you are, who you serve, when and where, your book as a credibility statement, the posting clock, and the 501 Marketing System (the jab, the uppercut, the hook).
Speak to Sell (13 lessons): your charismatic cliffhanger opening, your core story word for word, the pain axis, and how to make the offer and the ask.
The Premium Coach (16 lessons): the Big DC discovery call, contracting before you coach, the 360 feedback loop, and the five levels of pricing.
Close Without Chasing (12 lessons): find the pain and reverse engineer the close, read personality types like chess pieces, gravitas and executive presence, and the five slides that close.
Positioning Secrets$97 value
Who Are You Marketing To, Ideal Client Clarity (one message to one person, building your ideal client profile, being the only choice) and Never Out of Brand (your brand is a uniform, branding your values, your rate of exchange). Workbook and quiz with every training.
Framing and Positioning Secrets$97 value
Is Your Business Brand Dead or Alive (be known for one thing, your value proposition, why for everybody means for nobody, know your costs), What's Your Superpower (the introvert's advantage, owning your story) and Communication: Conveying Meaning (consistency before currency, character creates the check). Workbook and quiz with every training.
Presentations Secrets$97 value
Trainings cut from Shaan's keynotes and stage talks, broken down so you see how he opens a room, builds the story and makes the offer. New trainings drop into your library as each one is finished.
Persuasion Secrets$97 value
Shaan's copywriting formula for premium offers: why margin beats volume, seven ways to raise the value of a sale, appointment only with no discounts, and story selling with the five premiums. Plus the DISC trainings on reading a buyer's style, building rapport and closing the gap. Workbook and quiz with every training.
Video brand teardown$997 value
Team Rais records a video walking through your website, socials and bio the way a buyer sees them in the first three seconds, and shows you what's costing you trust and money. Watch it on your own time, as many times as you need.
Your 90-day positioning roadmap$1,497 value
A written plan for the one market you'll own, the one message you'll be known for, and where you'll show up each week to say it.
Brand copy templates$497 value
Fill-in templates for your headline, bio, About page and social profiles, written to the 5W Framework so every place you show up says the same thing.
90-day content calendar$497 value
Ninety days of post prompts mapped to the 501 Marketing System: the jab, the uppercut and the hook, so you never stare at a blank screen.
The Signature Story Map$1,497 value
The four-cycle story method from Shaan's $125,000 Signature Talk program. Map your life in seven-year cycles, find the story only you can tell, and shape it into a talk that ends in an offer.
The signature talk template$497 value
Shaan's talk structure as a fill-in outline: the cliffhanger opening, the core story, the pain axis, the offer and the ask.
3 recorded pitch reviews$1,491 value
Record your opening, your story and your ask. Each one comes back with a video review and the exact lines to change until it lands.
1 recorded-talk review$750 value
Send a recording of a talk, webinar or podcast. You get a line-by-line review of where you lost the room and where you should have made the ask.
Your signature story, bio and authority sheet, written for you$3,500 value
Answer a guided questionnaire by voice memo or video, on your schedule. Team Rais writes your origin story, your bio and a one-page authority sheet you can send before every call, every stage and every podcast.
Your Signature Talk outline and slides, built from your recording$5,000 value
Record yourself on video telling your story and your offer. Team Rais turns that recording into a Signature Talk outline, then builds your slides from the outline so the talk ends in booked calls, not applause.
2 rehearsal reviews$1,500 value
Run the talk on camera and get it coached before you give it for real.
2 rounds of revisions$1,000 value
Two full rounds of changes on everything written for you, handled by video and written notes, no meetings to schedule.
120 days of priority async access to Team Rais$1,997 value
Send a question by voice memo or video any weekday and get a video answer back within one business day. No calendars, no waiting for the next call.
Launch review$750 value
Before you put it in front of buyers, Team Rais reviews everything you built on video and signs off or tells you what to fix.
How your 120 days run
Days 1 to 40Your story. Answer the story questionnaire, get your brand torn down on video, and get your story, bio and authority sheet written.
Days 41 to 80Your stage. Your talk outline and slides built from your recording, your opening, story and ask reviewed, and two on-camera rehearsals.
Days 81 to 120Your market. Give the talk, run the roadmap and the content calendar, and get your launch review.
What it adds up to
The Authority Secrets library: 4 courses, 73 lessons$97
Positioning Secrets$97
Framing and Positioning Secrets$97
Presentations Secrets$97
Persuasion Secrets$97
Video brand teardown$997
Your 90-day positioning roadmap$1,497
Brand copy templates$497
90-day content calendar$497
The Signature Story Map$1,497
The signature talk template$497
3 recorded pitch reviews$1,491
1 recorded-talk review$750
Your signature story, bio and authority sheet, written for you$3,500
Your Signature Talk outline and slides, built from your recording$5,000
2 rehearsal reviews$1,500
2 rounds of revisions$1,000
120 days of priority async access to Team Rais$1,997
Launch review$750
Total value$21,955
Your investment today$4,997
Close one client at your price and this has paid for itself. Everything after that is yours.
Right after checkoutThe courses open in your library right away, and you’ll get your kickoff intake by email. Fill it in on your own time and Team Rais gets to work. No calls to schedule. The full price credits toward Leadership University ($10K) when you upgrade within 30 days.
Eight figurebrands built across speaking, coaching and consulting
$450K in 90 daysthe flagship course launch, no funnel, no paid ads
Fast CompanyExecutive Board member
MS ยท MA ยท MEdI/O Psychology, Organizational Development and Change, Leadership Development
“If you tell your story, you won’t have competition.”Jack Welch, to Shaan