Brand Story and Authority
Your story, bio and authority sheet, written for you.
Your story should sell you before you say a word. Jack Welch told Shaan that if he told his story, he wouldn't have competition. This program writes yours: the story, the bio and the one-page authority sheet you send before every call, stage and podcast.
- Your signature story, written for you
- A bio for stages, podcasts and your site
- A one-page authority sheet to send before every call
- Everything in The Obvious Choice
- Two rounds of revisions until it sounds like you
Branding and Positioning Secrets: Quick Start (32 lessons): the 5W Framework for who you are, who you serve, when and where, your book as a credibility statement, the posting clock, and the 501 Marketing System (the jab, the uppercut, the hook).
Speak to Sell (13 lessons): your charismatic cliffhanger opening, your core story word for word, the pain axis, and how to make the offer and the ask.
The Premium Coach (16 lessons): the Big DC discovery call, contracting before you coach, the 360 feedback loop, and the five levels of pricing.
Close Without Chasing (12 lessons): find the pain and reverse engineer the close, read personality types like chess pieces, gravitas and executive presence, and the five slides that close.
Who Are You Marketing To, Ideal Client Clarity (one message to one person, building your ideal client profile, being the only choice) and Never Out of Brand (your brand is a uniform, branding your values, your rate of exchange). Workbook and quiz with every training.
Is Your Business Brand Dead or Alive (be known for one thing, your value proposition, why for everybody means for nobody, know your costs), What's Your Superpower (the introvert's advantage, owning your story) and Communication: Conveying Meaning (consistency before currency, character creates the check). Workbook and quiz with every training.
Team Rais records a video walking through your website, socials and bio the way a buyer sees them in the first three seconds, and shows you what's costing you trust and money. Watch it on your own time, as many times as you need.
A written plan for the one market you'll own, the one message you'll be known for, and where you'll show up each week to say it.
Fill-in templates for your headline, bio, About page and social profiles, written to the 5W Framework so every place you show up says the same thing.
Ninety days of post prompts mapped to the 501 Marketing System: the jab, the uppercut and the hook, so you never stare at a blank screen.
Once you've made the changes, Team Rais reviews your brand again on video and signs off or tells you what's left.
Answer a guided questionnaire by voice memo or video, on your schedule. Team Rais writes your origin story, your bio and a one-page authority sheet you can send before every call, every stage and every podcast.
Two full rounds of changes on everything written for you, handled by video and written notes, no meetings to schedule.
Close one client at your price and this has paid for itself. Everything after that is yours.
