Rais Institute · 90-day program
Talks That Sell
Turn every talk into booked calls.
Applause doesn't pay the bills. Most speakers walk off stage to a standing ovation and an empty calendar. This program shows you how he builds the talk, tells the story and makes the ask.
Built forSpeakers, panelists and webinar hosts who get applause but not clients.
Please noteThis is not the 120-Day Signature Talk Program, where you and Shaan Rais work together to deliver your very own Signature Talk and Signature Talk Slide Deck. If that’s what you’re interested in, speak to an advisor.
Speak to an Advisor What you walk away with
- Your signature story, mapped with the method from Shaan's $125,000 Signature Talk program
- An opening that holds the room in the first 60 seconds
- An offer and an ask that feel like the natural end of the talk
- Your opening, story and ask each reviewed on video until they land
- A recorded talk reviewed line by line
The speaking breakdown: 6 weeks, 13 lessons
The core of this program is Speak to Sell, Shaan’s speaking course. Here’s every lesson and what you’ll have when each week is done.
Week 1Your speaking brand and your opening
Get Out of Your Own WayThe mindset shift that gets you on stage, and the two halves of this course: your voice, and the business behind it.
Build Your Speaking BrandWhere you sit on the scale from Toyota to Phantom, and the vision, mission and purpose that let you charge at the top of it.
Your Charismatic CliffhangerA 40-second opening that blends your name, your origin, your transformation and your mission, and leaves the room wanting more.
You leave withYour 40-second opening, written and ready to say
Week 2Your core story
Your Core Story, Word for WordThe exact structure Shaan uses, from the vulnerable moment through the paradigm shift into your core message.
The Business of SpeakingTreat speaking like a business: pick your niche, solve a real problem from the stage, and build a signature style people remember.
Core Story WalkthroughWalk your story through the framework line by line, cut what doesn't earn its place, and save the details for later.
You leave withYour core story, written word for word
Week 3Storytelling and making money with your voice
Drive the Message HomeThe Driver, a five-sentence story framework, plus the emotional highs and lows that move a room instead of putting it to sleep.
21 Ways to Monetize Your VoiceThe Triple S framework and 21 revenue streams for a speaker, from podcasts and books to coaching and events.
Speak Deeply to OneOne audience, one message: a strong opening, a vulnerable middle and a close that changes how they see the problem.
You leave withA story that grips the room, and a map of how your voice gets paid
Week 4The transformational speech
Transformation Over TransactionA fill-in-the-blank script for the whole speech: your motivation, your belief, their core desire, and the three principles that make people trust you.
Crickets to DigitsWhy silence and criticism come first, the three-step pattern that ends in people asking how you did it, and the three Ps of a speaking business: platform, products and passion.
You leave withYour full speech, filled in from a script
Week 5The pain axis
Lean Into the Pain AxisThe seed offer formula for your transition, and why people act on the cost of staying stuck far faster than on the promise of a benefit.
You leave withA transition into your offer that doesn't feel like a pitch
Week 6The offer and the ask
Pain Into Possibility, Then the AskThe solution formula that turns their pain into your offer, primary, secondary and tertiary calls to action, and a free gift that captures every email in the room.
You leave withAn offer and three calls to action that fill your calendar
Everything inside
The Authority Secrets library: 4 courses, 73 lessons$97 value
Branding and Positioning Secrets: Quick Start (32 lessons): the 5W Framework for who you are, who you serve, when and where, your book as a credibility statement, the posting clock, and the 501 Marketing System (the jab, the uppercut, the hook).
Speak to Sell (13 lessons): your charismatic cliffhanger opening, your core story word for word, the pain axis, and how to make the offer and the ask.
The Premium Coach (16 lessons): the Big DC discovery call, contracting before you coach, the 360 feedback loop, and the five levels of pricing.
Close Without Chasing (12 lessons): find the pain and reverse engineer the close, read personality types like chess pieces, gravitas and executive presence, and the five slides that close.
Presentations Secrets$97 value
Trainings cut from Shaan's keynotes and stage talks, broken down so you see how he opens a room, builds the story and makes the offer. New trainings drop into your library as each one is finished.
Persuasion Secrets$97 value
Shaan's copywriting formula for premium offers: why margin beats volume, seven ways to raise the value of a sale, appointment only with no discounts, and story selling with the five premiums. Plus the DISC trainings on reading a buyer's style, building rapport and closing the gap. Workbook and quiz with every training.
The Signature Story Map$1,497 value
The four-cycle story method from Shaan's $125,000 Signature Talk program. Map your life in seven-year cycles, find the story only you can tell, and shape it into a talk that ends in an offer.
The signature talk template$497 value
Shaan's talk structure as a fill-in outline: the cliffhanger opening, the core story, the pain axis, the offer and the ask.
3 recorded pitch reviews$1,491 value
Record your opening, your story and your ask. Each one comes back with a video review and the exact lines to change until it lands.
1 recorded-talk review$750 value
Send a recording of a talk, webinar or podcast. You get a line-by-line review of where you lost the room and where you should have made the ask.
How your 90 days run
Days 1 to 30Find the story. Work Speak to Sell and map your life cycles with the Signature Story Map.
Days 31 to 60Build the talk. Fill in the talk template, then record your opening, story and ask and get each one reviewed.
Days 61 to 90Give it. Deliver it on a stage, webinar or podcast and send it in for a full review.
What it adds up to
The Authority Secrets library: 4 courses, 73 lessons$97
Presentations Secrets$97
Persuasion Secrets$97
The Signature Story Map$1,497
The signature talk template$497
3 recorded pitch reviews$1,491
1 recorded-talk review$750
Total value$4,526
Your investment today$1,997
Close one client at your price and this has paid for itself. Everything after that is yours.
Right after checkoutThe courses open in your library right away, and you’ll get your kickoff intake by email. Fill it in on your own time and Team Rais gets to work. No calls to schedule. The full price credits toward Leadership University ($10K) when you upgrade within 30 days.
Eight figurebrands built across speaking, coaching and consulting
$450K in 90 daysthe flagship course launch, no funnel, no paid ads
Fast CompanyExecutive Board member
MS ยท MA ยท MEdI/O Psychology, Organizational Development and Change, Leadership Development
“If you tell your story, you won’t have competition.”Jack Welch, to Shaan
